Analytics
WEBSITE TRAFFIC TRACKING
Website Analytics is the measurement, collection, analysis and reporting of Internet data for purposes of understanding and optimizing web usage. There are two types of web analytics: off-site and on-site web analytics.
Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website. It includes measurement of a website’s potential audience (or opportunity and in this case, your potential target audience), share of voice (visibility, or the percentage share of your company for your market segment), and other buzz generated on the Internet.
On-site web analytics measure as visitors journey once on your website, the performance of your site.
IMPORTANCE
Measurements are crucial to a company’s success. Analytics are the only way to actually measure and add up to learn of the effectiveness of your brand. Off-site analytics are a smart way to prepare a campaign. Find out what your target market likes, what kind of information they seek and then better prepare your campaign and company. On-site analytics are just as helpful. Having a way to track where your customers and/or consumers are spending their time and what information they are looking at on your site will better able you to address their wants, needs and concerns.
PHONE CALL TRACKING
UpStart provides real-time phone call analytics. Measure the success of your marketing campaign, track phone calls alongside web data in Google Analytics and increase overall marketing ROI. We provide phone call analytics for both online and offline marketers.
IMPORTANCE
Our Clients use our service to better understand which of their campaigns drives phone calls and to see phone call reports directly within their web analytics package of choice.
OFFLINE MEDIA TRACKING
This is the tracking and measurement of traditional media. Whenever your company is printed or mentioned in any print or broadcast media, UpStart can get the time, date, medium and story about your company. You’ll never have to worry about your own clips (any mention or story printed or broadcast about your company that is clipped from the medium for portfolio purposes).
METRICS DEFINITION
Measurement used to gauge quantifiable components of your company's performance, such as return on investment (ROI), employee and customer churn rates (he number of customers who discontinue a service or employees who leave a company during a specified time period divided by the average total number of customers or employees over that same time period), revenues, EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization).
IMPORTANCE
Business metrics are part of the broad area of business intelligence, which comprises a wide variety of applications and technologies for gathering, storing, analyzing, and providing access to data to help enterprise users make better business decisions.
CUSTOMER INSIGHT
The collection, deployment and translation of information that allows a business to acquire, develop and retain their consumers.
IMPORTANCE
Just as we want to build successful, profitable long-term relationships with you, we know you want to do the same with your customers. UpStart offers a range of outsourced database marketing and customer-centric solutions to facilitate you in retaining your customers.
