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LANDING PAGE OPTIMIZATION (LPO)
A landing page is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. LPO is the process of increasing the percentage of visitors to your website who become sales leads and customers.
IMPORTANCE
LPO does more than drive more traffic to your site and when integrated with SEM (Search Engine Marketing) and SEO (Search Engine Optimization) it can greatly increase the amount of wanted potential customers and leads to your site, dramatically increasing your return on investment (ROI).
