Search
SEARCH ENGINE OPTIMIZATION
The process of editing a web site’s content and code to improve the volume (Amount of site visitors) and quality of traffic (more potential customers) to a website from a search engine. The higher a site appears in a search results list, the more visitors it will receive.
IMPORTANCE
When a website appears near the top of the search results for relevant search queries (web presence), traffic to that website increases dramatically. Search engines have grown into the gateways to the Internet. In order to generate user traffic on your site, a search engine presence is essential.
SEARCH ENGINE MARKETING (SEM)
Increasing a websites visibility in search engine results via paid placement.
The difference between SEM and SEO is this:
SEM gives direct, almost immediate results. If you want tomatoes, it’s as easy as going to purchase tomatoes at a local grocery store.
SEO takes time to implement, time to process within the Internet and time to grow. Instead of buying tomatoes a the grocery store, one would have to plant tomato seeds, provide proper care and maintenance, then wait for the plant to produce tomatoes.
IMPORTANCE
Paid search will increase the amount of traffic to your site immediately. After creating an SEM plan, an SEO plan can be implemented, thus naturally and slowly optimizing your site and increasing your company’s visibility.
FEED MANAGEMENT – VIDEO PRODUCTION AND VIDEO SEARCH ENGINE OPTIMIZATION VSEO
UpStart provides the service of distributing produced videos to your websites as well as other websites, optimizing the videos and then tracking the popularity of them with our analytical software. You’ll never have to worry about uploading and distributing ever again.
PAY PER CLICK (PPC)
PPC is an Internet advertising model used on websites that clients pay their server host (that’s us!) only when their ad is clicked. Client advertisers normally bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than a bidding system.
IMPORTANCE
Many people think PPC is a measure used in the interim before a sustained SEO campaign takes effect however, if used effectively and systematically, PPC can be used for a long period of time and in conjunction with all kinds of Internet marketing campaigns.
LOCAL BUSINESS LISTING
Internet search has become the most used medium. 82%, of the general public uses the Internet to search for information, so having your business or organization listed in search engines such as Google will give you more control over what your potential or current customers see when they search for you.
LANDING PAGE OPTIMIZATION (LPO)
A landing page is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. LPO is the process of increasing the percentage of visitors to your website who become sales leads and customers.
IMPORTANCE
LPO does more than drive more traffic to your site and when integrated with SEM (Search Engine Marketing) and SEO (Search Engine Optimization) it can greatly increase the amount of wanted potential customers and leads to your site, dramatically increasing your return on investment (ROI).
