Search
SEARCH ENGINE MARKETING (SEM)
Increasing a websites visibility in search engine results via paid placement.
The difference between SEM and SEO is this:
SEM gives direct, almost immediate results. If you want tomatoes, it’s as easy as going to purchase tomatoes at a local grocery store.
SEO takes time to implement, time to process within the Internet and time to grow. Instead of buying tomatoes a the grocery store, one would have to plant tomato seeds, provide proper care and maintenance, then wait for the plant to produce tomatoes.
IMPORTANCE
Paid search will increase the amount of traffic to your site immediately. After creating an SEM plan, an SEO plan can be implemented, thus naturally and slowly optimizing your site and increasing your company’s visibility.
